Biography: Gerald Schoenfeld was born on September 22, 1924 in New York. He attended the University of Illinois and received a law degree from New York University after serving in the Army during World War II. He worked with the law firm that represented the Shubert Organization, and became the company's primary lawyer in 1957. As chairman of the Shubert Organization, he was instrumental in transforming Times Square to a more family-oriented entertainment district, lobbying for help from the city. Along with Bernard B. Jacobs, he introduced computerized ticket sales to the Broadway industry.
Trivia: The marquees of Broadway theaters were dimmed in his honor on November 25, 2008.